MTN Dew: Embiid Gif Collection

We made a gif collection to make amends for the old, tired gifs the internet was using for NBA Superstar Joel Embiid’s dunks.

Embiid later used the spot to send the internet into a frenzy with trade rumors. Which was… totally part of our plan?

Alex Holm - ACD, Art

We also made this case study to show how happy, unhappy-Joel made people.