Hanes: 1901, Invention of Comfort

Ah, the Guilded Age. What a time. Unchecked capitalism. Lavish clothing. Eccentric parties. Pretty fricken' sweet, right? Wrong.

1901 was one of the stuffiest and most uncomfortable times to be alive. Until… The P.H. Hanes Knitting Company was invented. And with that came something much, much bigger: the invention of comfort.

PRESS: Ad Age: Editor’s Pick, Shots, LBB: Work of the Week, Adforum, Ad Nerds Podcast. And my mom LOVED it!

HANES 1901 (longform)

PORTRAIT :30

CORSET :30




ACD, ART: Rushil Nadkarni

GCD: Gustavo Dorietto

CREATIVE TEAM: Ryan Cuming, Lacey Tobler

PRODUCER: Robyn Nagorsky

Director: The Coles, Sanctuary